Dad · Builder · Experimenter

Jonathan May

I build software to solve interesting problems: the ones I hit in my own life, the ones I find inside businesses, and the ones that matter to a community. I like to get close to a problem, understand it properly, and ship something that actually works. Most of what you'll find here began as an experiment; one of them, Hubbub, grew into a fundraising company I've spent fifteen years building.

Portrait of Jonathan May

About

I'm a builder, a dad, and an incurable experimenter. For the last fifteen years I've been building businesses, advising organisations, and shaping digital transformation in education, technology, and the nonprofit world. As founder and CEO of Hubbub Fundraising, I grew a seven-figure, venture-backed company from an idea into a platform serving over 200 institutions worldwide.

Lately I've led Hubbub through a company-wide AI transformation, personally designing and shipping new products, from a conversational CRM to voice-based fundraiser training. But the thing I enjoy most is building small, sharp tools for the people and problems right in front of me. I'm a Churchill Fellow, a Governor at Bristol Grammar School, an Associate at More Partnership, and an advisory board member at the University of York's Centre for Digital Innovation in Philanthropy. I read Computer Science at Cambridge, and when I'm not building I captain Team GB's foosball team and referee at the international level.

However the problem arrives, from a boardroom, a charity, or my own kitchen table, I work the same way: I get close to the people who have it, document what's really going on, explore the options quickly, and build the simplest thing that solves it. I've spent my career doing this for organisations as well as for myself, and I enjoy it just as much either way.

Selected experience

  1. 2011–Present

    Founder & CEO, Hubbub Fundraising

    Built and scaled a pioneering fundraising-technology company serving 200+ clients across higher education and the nonprofit sector. Raised venture capital, expanded internationally, and reshaped the product and team around generative AI.

  2. 2016–Present

    Associate, More Partnership

    Advising leading universities and nonprofits on digital fundraising strategy, supporter engagement, and campaign execution.

  3. 2024–Present

    Advisory Board, University of York

    Centre for Digital Innovation in Philanthropy & Fundraising. Providing strategic insight on AI and digital innovation in giving.

  4. 2021–Present

    Governor & Committee Chair, Bristol Grammar School

    Strategic governance of one of the UK's leading independent schools; Chair of the Marketing, Admissions & Development Committee.

  5. 2016–Present

    Fellow, Winston Churchill Memorial Trust

    Researched advancement programmes across the USA, with a focus on digital fundraising.

Education

University of Cambridge
BA (Hons), MA in Computer Science (1st Class)

Also

Captain, Team GB Foosball · ITSF International Referee · Fellow of the RSA · Ordained Minister

Languages

English (fluent) · French & Russian (working knowledge)

Projects

A selection of things I've built, most of them recently and most powered by AI. They span problems large and small, commercial and personal: from fundraising teams and food businesses to my own household and my kids. Some are live products, some are working prototypes, and a few exist purely for the people I love.

Fundraising & advancement

Iris

AI intelligence layer for advancement

An AI platform that turns an advancement office's data (donor records, giving history, meeting notes, research) into trustworthy, provenance-backed answers in plain language, querying across CRMs and Hubbub's own products.

Strategic prototype

Fundraising Simulator

Monte Carlo campaign forecasting

A web app that forecasts fundraising-campaign outcomes before launch, running 500-iteration Monte Carlo simulations across audiences and channels, with Gift Aid, matched giving, and AI-assisted setup.

fundraisingsimulator.net ↗

Hubbub Deals

A conversational CRM

A natural-language interface to HubSpot: chat to review, update, and create deals in plain English. It maintains a local cache, a prioritised review queue, BANT tracking, renewal alerts, and AI-drafted emails.

In development

Proposal Builder

On-brand proposals in minutes

A template-driven engine that generates consistent, branded client proposals and product technical sheets across Hubbub's product suite, from a single source of pricing, brand, and editorial rules.

In use

Newsletter Maker

Curated sector newsletter, automatically

Pulls from 20+ fundraising and nonprofit feeds, uses an LLM to summarise and score each article for relevance, then outputs an email-ready newsletter and a matching blog post.

Tool

Personal & life management

Personal Manager

An AI operating system for life

My main personal app. Tasks organised by life area, a daily AI briefing, Gmail context, journaling, a thinking space for problems and decisions, and an incubator for new ideas, all behind two-factor auth.

Daily driver

Ravello

The infrastructure behind exceptional lives

A bespoke, AI-powered life-management service for founders, executives, and high-net-worth individuals: the applied, white-glove expression of the Personal Manager engine.

ravello.life ↗

MeetMe

Keep in touch with the people who matter

Connects your calendar and email, lets you say who you want to see and how often, then quietly arranges the catch-ups: automatically when it can, by proposal email when it can't.

In design

Homewise

Proactive intelligence for your home

Document your home (its age, appliances, and quirks) and get AI briefings on risks, maintenance schedules, and what to watch for. It even identifies appliances from photos.

In development

Food

Unscrambled

Help food businesses tell their supplier stories

Food businesses upload information about their suppliers, and AI turns it into compelling narratives, staff training material, and customer-facing supplier packs.

unscrambled.net ↗

Recipe Sanity

A sane home for your recipes

Store, organise, and search your recipes: add them by hand, pull them from a URL, or just photograph a page and let AI read it in. Tagged by cuisine, diet, method, and season.

Live

The Coquinist

A library of historic cookery books

A curated public catalogue and journal of notable and historic cookery books, browsable by era, region, and language, with recipe excerpts drawn from public-domain sources.

the-coquinist.fly.dev ↗

For my family

Science Detective Sitara

A children's mystery series about thinking like a scientist

A serialised audio story series in which eight-year-old Sitara solves everyday mysteries through observation, hypothesis, and testing, narrated aloud and delivered to a Yoto card. Named for my daughter.

Ongoing

Sitara Daily

A personalised morning radio station for a five-year-old

A fresh five-minute show every morning (greeting, weather, a wonder fact, a word of the day, a happy headline, and a joke), generated nightly and delivered to a Yoto card. Family can record messages, too.

Live

Kids Stories

Bedtime tales in famous voices

Short children's stories written in the styles of authors like Julia Donaldson, Terry Pratchett, and Enid Blyton: the same tale retold through three very different literary voices.

Writing

Learning, tools & experiments

Everything Tutor

An AI tutor for any topic

Ask for a lesson on anything and it builds one: short narrated beats with audio and transcript, plus quizzes, exercises, and essays with AI feedback.

everything-tutor.com ↗

Book Cataloger

AI cataloguing for book collections

Photograph a book and Claude's vision model extracts the title, edition, printing, and condition (with proper antiquarian grading) to build a richly catalogued personal library.

Live

Listed

Precedent search for listed buildings

A searchable database of UK listed-building-consent appeal decisions for heritage architects and consultants, built on a Playwright scraper and an LLM extraction pipeline.

Prototype

Shopping List Clue Game

A small word-puzzle game

A minimal browser game of cryptic clues and anagrams: a quick experiment in playful, self-contained interaction.

Experiment

Get in touch

I'm always happy to talk: about a problem you're trying to solve, about building, about AI, or about what's next.

I'm hoping to open-source most of these projects. If anything here is useful to you, get in touch and I'll figure out how to share it.

Bristol, United Kingdom